Both have been overtaken by Foster’s, which is new into the Global 500 at number 284 and Carlsberg at number 372 with a brand value of US$2,525 million. Stella fared particularly badly with a 3% fall in the value of its brand.
Heineken remains the world’s second most valuable beer brand, but has seen its brand value rise by only 11% this year and has fallen in the overall Top 500 from 43 to 62, but there has been an impressive performance by Corona, the third placed beer brand, which has risen 37 places to 184 on the back of a 53% rise in brand value.Īmstel and Stella Artois have fallen from 283 to 336 and 247 to 340 respectively. It is also the most valuable beer brand in the world and the second most valuable beverage brand overall, behind Coca Cola. Iconic American beer brand Budweiser cemented its position as one of the world’s twenty most valuable brands with a 27% rise in brand value to US$21,279 million and a four-place climb to 15 in the Global 500.
Smirnoff the only spirit brand in Global 500Įuropean beer brands Heineken, Amstel and Stella Artois have all dropped down the list of the world’s most valuable beer brands at the expense of Budweiser, Corona and Foster’s, according to the annual BrandFinance® Global 500 survey of the world’s 500 most valuable brands published this week by Brand Finance plc, the world’s leading brand valuation consultancy.European beer brands suffer as Americans, Mexican and Australian beers climb the brand value ladder.
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